Posted on | February 18, 2013 | No Comments
We are honored and thrilled to announce that we have received an Interactive Media Awards Best in Class Award for the Visian ICL website we designed for Staar Surgical last year. It’s an honor to have our work recognized by the Interactive Media Awards. We feel strongly that our projects are world-class examples of how the Internet can be used to enhance a company’s message and branding. This accolade is further proof of this fact. We couldn’t be happier…what a great way to begin 2013! Want to see the site in action? Check it out here.
Posted on | November 13, 2012 | No Comments
The design review is probably the most anticipated milestone of every project we embark on. It’s the time when what we’ve gathered and learned about our client’s business problem culminates in a visual solution to that problem. And in a perfect world, these design reviews are engaging and collaborative, resulting in a clear understanding of how to move into the next part of the design or project phase. Thankfully, this perfect world scenario happens more often than not. But, there are times when it doesn’t quite turn out that way. Those are the times we are left feeling frustrated or confused, and from talking to design and business colleagues, I know we aren’t alone. Obviously, this is less than ideal, and it got us thinking, what actions can clients and designers take to foster a more positive design review outcome? So we pored over past meeting notes, reflected on our successful reviews, and some ideas emerged: Continue reading “The Path to a Better Design Review” »
Posted on | October 23, 2012 | No Comments
Infographics can be a powerful tool in helping to communicate important but difficult to understand ideas. But, what about all that unimportant data? Can design help you do normal everyday things just like it can be used to sell widgets or promote brand values? Yes, yes it can. Continue reading “Everyday Data Visualization: Call of Duty MW3” »
Posted on | October 16, 2012 | No Comments
Have you heard about the Bacon Ipsum Generator? We’ve been having fun sneaking this into design presentations. Here’s a little taste:
Posted on | September 26, 2012 | No Comments
Stumbled upon this post about “Flat Design” on the Layer Vault blog today and it really got me thinking.
They say, “Designing for the web is the most rewarding when we can create solutions that are custom fit for the problem.” I totally agree , but it’s odd to say this while they tout the “flat” aesthetic as the “honest” design and criticize skeuomorphism as an ugly short cut. It’s a generalization. Who’s to say that skeumorphism isn’t at times beautiful or that it doesn’t make sense in some contexts? Continue reading “The Flat Design Era?” »
Posted on | May 19, 2012 | No Comments
1. What is Responsive Web Design?
Ever since Ethan Marcotte coined the term a couple of years ago there has been A LOT of discussion and debate on the subject of Responsive Web Design. Do a quick Google search and you’ll find many viewpoints on the subject, with most of them focusing on how to design and build a responsive web site. But, if you’re a business owner, your primary concern isn’t likely how to actually build a Responsive Website, it’s how responsive design factors into your marketing decisions and goals. Continue reading “3 Things Businesses Should Know About Responsive Web Design” »
Posted on | May 2, 2012 | No Comments
(This is part 3 of 3 in a series of articles analyzing the web campaigns of the GOP candidates for the 2012 Presidential Campaign)
Looks like we’re coming to the end of the nomination cycle and Mitt will be the Republican nominee. Lucky for me(?) there’s still a couple of Republicans still hanging on, one of which is former Speaker of the House, Newt Gingrich. Along with Ron Paul, Newt has stubbornly stuck it out until the bitter end. Now that it’s clear that he won’t be the official Republican nominee let’s take a look at his campaign website to see if it sheds any light on his performance. Continue reading “GOP Online Landscape: Newt Gingrich” »
Posted on | April 27, 2012 | No Comments
And lest you think we are all work and no play, here’s a charming fish story straight out of LA:
Humongous Sea Bass Drags Fisherman Out to Sea
Posted on | April 13, 2012 | No Comments
Our clients often ask us for tips on how to improve their site’s SEO through better content management and writing. Our number one suggestion: write straight forward, relevant text. Don’t get creative with page titles or navigation labels. Keep it simple and obvious. Call your “About” section, “About” rather than “Company” or “Background.” Also consider what your audience may be searching for and use those terms when titling and labeling. Try simplifying your approach and you’ll be surprised at how much that will boost your results.
What do you think? What are some quick and easy ways you have improved your site’s SEO?
Posted on | March 24, 2012 | No Comments
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